4 SEO Copywriting Tips For beginner, More Effective Copy
I can’t remember the last time a website I worked on was delayed for technical reasons.
It’s never the coding that causes delays.
It’s always the copy.
Everyone thinks they can write copy until they are presented with a blank page.
The people in your organization may be subject matter experts – but that doesn’t mean they can meet a copywriting deadline.
Copywriting is hard.
Writing copy that is SEO friendly can be intimidating.
But even novice SEO copywriters can make a huge difference by doing a few simple things.
1. Target 2–3 Keywords Or Keyword Phrases
Many new SEO copywriters make the mistake of targeting too many keywords or keyword phrases on a page.
In my experience, if you are trying to target more than two to three keyword phrases on a single page, your copy will sound scattered.
Focused copy is typically the best sales copy.
And even in long-form pieces, targeting too many keywords – especially non-related keywords – results in copy that doesn’t grab the reader.
Copy that is not focused does not move the reader to the desired action – in other words, the conversion.
I recently was part of a Twitter conversation where the participants were lambasting a conference speaker for saying that a blog post should be 2,500 words.
The conference speaker may be right.
The conference speaker may be wrong.
There is no “magic word count” number that a post should be.
Your content should be as long as it needs to answer your site visitors’ questions adequately.
If you can answer the question in 50 words, you may only need 50 words on that page.
As long as both site visitors and search engine robots can determine the page’s context, you should be golden.
No need to count your words.
Your visitors don’t care about the length of your blog post.
And contrary to some conference speaker opinions, Google doesn’t care how long your post is either.
Writing copy that is too “big for its britches” tends to be unfocused.
Long-form copy is great for customers looking for information or at the top of the buying funnel.
But visitors ready to buy or become a lead have most likely done their homework.
Rehashing information they already know is more likely to cause the visitor to lose focus, leave, and not become a sale or lead.
But even the most grizzled copywriting pros benefit from targeting just a couple of keyword phrases in their writing.
The writing tends to become crisper and more focused.
And it tends to convert better.
2. Break Up Your Copy
Large walls of words can be intimidating on a web page.
When a visitor encounters a page that is nothing but pixels and pixels of copy, it can be off-putting enough to procrastinate, thus causing the visitor to leave the page.
Using graphic elements such as bulleted or numbers lists, pull quotes, ample images, etc.
Webmasters can turn intimidating-looking walls of words into attractive web pages that actually convert visitors into buyers.
I’ve seen a page go from not convert
- Choose A Realistic Keyword Goal.
- Analyze The Top-Ranking Content.
- Understand And Write For Search Intent.
- Outline Your Structure.
- Prioritize Quality Over Everything Else.
- Explore Your Topic In-depth.
- Write For Passage Ranking.
- Use A Content Optimization Tool.
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